Work Projects
Healing Lifestyles Social Media
PR and Marketing Intern
As a PR and Social Media Intern at Healing Lifestyles, I played a crucial role in promoting and reviewing products for the brand’s 15th Annual Earth Day Beauty Awards, focusing on clean skincare. I created engaging social media posts and graphics to highlight the nominated products, boosting awareness and excitement for the event. By managing and monitoring the brand’s social media accounts, I enhanced our online presence and reputation. My efforts in public relations led to coverage in leading health and wellness publications, further establishing the brand's credibility. Additionally, I cultivated relationships with influencers and partners to expand our reach and provided analytics-based performance reports to optimize our strategies. This experience allowed me to effectively blend content creation, social media management, and PR to support a significant brand event.
Instagram Highlights.
TikTok Highlights.
Find more on Healing Lifestyles & Spas socials linked at the top.
Kohl's Intern projects
Assistant Merchant Intern
During my internship at Kohl’s, I participated in an intern competition where interns from all sectors collaborated in teams to develop innovative ideas for the company. Our final presentation, titled "Kohl’s x Chamberlain Coffee," included a comprehensive plan for a new collaboration with Chamberlain Coffee. The presentation covered various aspects such as consumer needs, insights from initial market research, production and distribution strategies, a detailed product line, financial projections, and an integrated marketing strategy. We aimed to leverage Chamberlain Coffee’s trendy and sustainable brand to attract Gen Z consumers, proposing exclusive apparel and coffee products to drive foot and web traffic. This project highlighted our ability to blend creativity with strategic thinking to present a compelling business proposal.
For my final intern strategy project, I developed a plan to enhance Kohl's graphic tee segment. This included a market analysis identifying trends like minimalistic graphics, nostalgia, sustainable designs, and pop culture references to appeal to our target audience. I conducted a competitor analysis to highlight how Kohl's can improve in-store and digital outfitting for a more engaging shopping experience. My visual merchandising proposals included dynamic displays of trending designs and creating a comfortable, visually appealing shopping space. For digital marketing, I recommended influencer collaborations, user-generated content, and inclusive styling tips to boost online presence. Lastly, I suggested new capsule collections, such as nature-themed and nostalgia-inspired designs, to stay on trend and attract diverse customers. Key takeaways emphasized lifestyle-focused marketing, inclusive shopping experiences, and continuous product innovation to keep Kohl's competitive.
Chi Omega Social Media Projects
Social Media Manager
Projects I have worked on in this role.
This QR code links to a promotional reel I created for Chi Omega's social media page. The video was designed to highlight Chi Omega's work week, showcasing our recruitment practice, advertising various brands, and promoting our chapter to attract new members.
This video, which I directed and created for Chi Omega Bid Day, was featured on our social media platforms to promote our chapter to potential new members.
Some TikTok's Created for Chi Omgea at Michigan State.
Find more on Chi Omega socials linked at the top.